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Larger holding businesses and black box AI platforms should understand that their opaque techniques are no more sustainable.
Our belief is always that media, in all kinds, need to be held accountable for that shipping and delivery of measurable enterprise results, not only KPI. We watch brand name and overall performance media as complementary forces, Operating together to generate scalable progress. This implies we leverage every single media channel at our disposal, which includes ones which will are actually forgotten by currently’s marketers.
We’ve witnessed AI guide with personalization on existing channels while it's created new channels simultaneously – which include generative AI chat bots and AI-driven search via platforms like ChatGPT and Bard.
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The obstacle is so many companies want to be another thing. Large independent media agencies say They can be the anti-holding firm, but They are really just envious, and they mirror the construction. Boutiques would like to Participate in with larger, a lot more capable companies but don’t hold the expertise or perhaps the instruments so They only say they can play.
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